金蝶宣布设立卡塔尔公司，拓展中东版图

2025年2月25日，金蝶国际软件集团有限公司（0268.HK）宣布成立卡塔尔公司，进军中东市场。金蝶副总裁刘仲文、金蝶国际业务中心总经理刘予杰等代表金蝶出席了本次发布会。金蝶卡塔尔公司的设立，得益于卡塔尔投资局（Qatar Investment Authority简称“QIA”）、卡塔尔投资促进局（Invest Qatar）以及卡塔尔自由区管理局（Qatar Free Zones Authority简称“QFZ”）的支持。

金蝶始创于1993年，在香港联交所主板上市，是全球知名的企业管理云SaaS公司，拓展全球市场已成为其重要目标。

2023年12月，金蝶与QIA宣布达成一项协议，QIA将向金蝶投资约2亿美元。此次战略投资不仅体现了QIA对金蝶作为中国企业云转型领域的领军者和关键推动者的地位的认可，还契合其在全球数字化趋势下投资领先企业和技术的战略目标。金蝶集团董事会主席徐少春在2024年12月访问了卡塔尔，并决定以卡塔尔为桥头堡，拓展在中东和北非市场的业务，推动当地企业的数字化转型，助力卡塔尔实现“2030 年卡塔尔国家愿景”。“今天是金蝶全球扩张计划中的一个关键时刻。自2023年12月QIA投资以来，我们很高兴能通过在卡塔尔自由区开设中东地区的首家公司，进一步加强与卡塔尔的合作。我们很高兴能与QIA、卡塔尔投资促进局和QFZ合作，搭建起金蝶与中东市场沟通的桥梁，助力金蝶的国际增长战略。”

卡塔尔投资局首席执行官Mohammed Saif Al-Sowaidi表示：“QIA自 2023 年起就成为金蝶的投资方，我们认可金蝶在中国企业数字化和云服务领域的专业能力。我们相信金蝶在此次国际化扩张中会取得成功，并为中东市场带来极具价值的产品和服务。”

卡塔尔投资促进局首席执行官Sheikh Ali Alwaleed Al-Thani表示：“我们十分欢迎金蝶来到卡塔尔。金蝶在卡塔尔设立区域中心，是我们吸引全球领先科技公司入驻本地区的持续努力中的一个重要里程碑。此次合作彰显了卡塔尔致力于营造支持创新和数字化转型的商业友好型环境的决心。我们期待与金蝶、QIA以及QFZ紧密合作，根据‘2030 年卡塔尔国家愿景’和《第三个国家发展战略》，推进我们对于经济增长和技术进步的共同愿景。”

对于这一战略举措，卡塔尔自由区管理局首席执行官H.E. Sheikh Mohammed bin Hamad bin Faisal Al-Thani表示：“金蝶决定在我们的自由区设立区域中心，再次肯定了卡塔尔作为数字创新领先中心的地位。这一合作是QIA、卡塔尔投资促进局和QFZ共同努力的成果，反映了我们为实现卡塔尔《第三个国家发展战略》——‘2030 年卡塔尔国家愿景’的最后一个阶段的共同动力。通过将金蝶的专业技术融入我们的技术生态系统，我们能够加速数字化转型，并巩固卡塔尔作为下一代解决方案的门户的地位，推动经济多元化和可持续增长。”卡塔尔自由区将为金蝶提供一个具有战略意义的平台，以强化其在该地区的影响力，开展高影响力的合作，并为企业数字化发展贡献力量。

作为一家成立31年的上市公司，金蝶通过服务的740多万家客户，沉淀了其产品能力和交付能力。目前，金蝶业务已遍布全球172个国家和地区，支持42种语言，服务1000多家客户实现海外数字化运营。“我们有信心且有实力，为本地提供更专业的企业数字化解决方案。”

金蝶凭借在行业的优势和中国领先企业的管理模式，可以为本土企业等提供财务、供应链、生产运营等全流程的数字化解决方案，帮助本土企业提升管理效率和竞争力。

金蝶卡塔尔公司的成立，是金蝶致力于从卡塔尔自由区向全球客户提供本地化服务的一个战略里程碑。金蝶将以“全球化思考，本地化运营”的视角，发挥当地商业与技术优势，融合AI为代表的数字技术和管理智慧，为企业提供一站式、全方位的解决方案，并带动中东的软件、互联网行业加速发展。

Kingdee Expands Its Footprint into the Middle East, Opening Qatar Office

February 25, 2025 — Kingdee International Software Group Company Limited（0268.HK）announced today the opening of its regional headquarters in Qatar’s Free Zones, marking its official entry into the Middle East market. The establishment of this regional headquarters has been facilitated through the support of the Qatar Investment Authority (QIA), the sovereign wealth of Qatar, Invest Qatar, the investment promotion agency of Qatar and Qatar Free Zones Authority (QFZ). At the press conference, Kingdee was represented by Vice President Liu Zhongwen, General Manager of Kingdee International Business Center Liu Yujie.

Founded in 1993，Kingdee is a globally renowned enterprise management cloud SaaS company listed on the Main Board of the Hong Kong Stock Exchange. Expanding its global presence has been one of Kingdees key strategic objectives.

In December 2023, Kingdee and QIA announced an agreement in which QIA would invest around $200 million in the company. This investment recognised Kingdee as a category leader and key enabler of enterprise cloud transformation in China. The investment in Kingdee aligns with QIA's strategic objective to invest in leading companies and technologies in global digitalization trends. Robert Xu, Chairman and CEO of Kingdee Group，visited Qatar in December 2024 and decided to leverage Qatar as a bridgehead for expanding the footprint into the Middle East and North Africa markets, drive the digital transformation of local enterprises and supporting Qatar to achieve its “Qatar National Vision 2030”.

He said：Today marks a pivotal moment in the global expansion plans of Kingdee. Following the investment by QIA in December 2023, we are excited to further strengthen our collaboration with Qatar by opening our first office in the Middle East, in Qatar’s Free Zones. We are excited to collaborate with QIA, Invest Qatar and QFZ to bridge the gap between Kingdee and the Middle Eastern market, supporting Kingdee’s inter-national growth strategy.

Mohammed Saif Al-Sowaidi, CEO of QIA stated: “QIA has been an investor in Kingdee since 2023 and recognizes the company’s expertise in enterprise digitalization and cloud services in China. We are confident that Kingdee will succeed in their expansion and will bring a valuable offering to the Middle East market.”  

Sheikh Ali Alwaleed Al-Thani, CEO, Invest Qatar, commented: "We are delighted to welcome Kingdee to Qatar. The establishment of their regional headquarters in Qatar marks a significant milestone in our ongoing efforts to attract leading global technology companies to our region. This collaboration underscores Qatar's commitment to fostering a business-friendly environment that supports innovation and digital transformation. We look forward to working closely with Kingdee, the Qatar Investment Authority, and the Qatar Free Zones Authority to drive forward our shared vision of economic growth and technological advancement, in line with Qatar National Vision 2030 and the Third National Development Strategy."

On this strategic move, H.E. Sheikh Mohammed bin Hamad bin Faisal Al-Thani, CEO of Qatar Free Zones Authority (QFZ), said: “Kingdee’s decision to establish its regional headquarters in our free zones reaffirms Qatar’s position as a leading hub for digital innovation. This partnership, developed through the joint efforts of Qatar Investment Authority, Invest Qatar, and Qatar Free Zones Authority, reflects our collective drive to achieve Qatar’s Third National Development Strategy — the final wave of the Qatar National Vision 2030. By integrating Kingdee’s expertise into our technology ecosystem, we accelerate digital transfor-mation and strengthen Qatar’s role as a gateway for next-generation solutions to drive economic diversification and sustainable growth.”

QFZ will provide Kingdee with a strategically positioned platform to strengthen its regional presence, cultivate high-impact collaborations, and contribute to the evolution of enterprise digitalization. 

As a publicly listed company with over 31 years of history, Kingdee has reinforced its product R&D and implementation capabilities through serving more than 7.4 million customers worldwide. Kingdee SaaS solutions are used in 172 countries and regions worldwide, supporting 42 languages and serving over 1000 customers to achieve overseas digital operations. “We are confident in our ability to deliver professional enterprise digital solutions to Qatar and the regional market.”

Kingdee, leveraging its industry expertise and the management models of China's leading enterprises, can provide end-to-end digital solutions encompassing financial management, supply chain optimization, and production operations to local businesses. This empowers regional enterprises to enhance management efficiency and strengthen competitive capa-bilities.

The establishment of Kingdee Qatar represents a strategic milestone in Kingdee's commitment to delivering localized services from Qatar’s Free Zones to global clients. Guided by the principle of "think globally, operate locally," the company will synergize regional business acumen with technological strengths, inte-grating AI-driven digital technologies and management expertise to provide compre-hensive one-stop solutions. This initiative will accelerate the development of the Middle East's software and internet industries through technological empowerment.