海峡时报：加速推进全球化战略，金蝶新加坡公司正式启航

来 源 | The Straits Times

On November 8, 2024, Kingdee International Software Group Company Limited successfully held the "Sailing form the Lion City —Kingdee Cloud Galaxy Singapore AI DC unveiling and Kingdee Singapore Opening Ceremony". 

2024年11月8日，金蝶国际软件集团有限公司（0268.HK，以下简称“金蝶”）在新加坡成功举办了“狮城启航——金蝶云AI创新发布会暨金蝶新加坡开业典礼”。

Several representatives from government, business, and academia attended the event, including Ng Ming Liang, Vice President (Global Enterprises) of Singapore Economic Development Board (EDB), Echo Jin, CFO of Microsoft Asia-Pacific, Dr. AnBo, President’s Chair Professor, Head of Division of AI, Co-Director of Artificial Intelligence Research Institute of Nanyang Technological University, Naveen Asrani, Head of Strategic Growth at AWS, Jason Zhang, President of Kingdee Group, and Dr.Joakim Liu , General Manager of Kingdee Singapore. They all witnessed the launch of Kingdee Singapore and the unveiling of its data centre.

来自新加坡经济发展局(EDB)的司长黄铭莨、微软亚太区首席财务官Echo Jin、南洋理工大学讲席教授及人工智能研究院联席院长安波、AWS战略增长负责人Naveen Asrani、金蝶集团总裁章勇、金蝶新加坡公司总经理刘予杰等多位政商学界代表出席，共同见证了金蝶新加坡公司的开业及数据中心的揭幕。

Singapore: A Key Pillar in Kingdee's Global Strategy

新加坡：金蝶全球化战略的关键支点

Singapore, a major financial and commercial hub in Southeast Asia, has a robust economy, numerous enterprises, and strong demand for enterprise management software and digital services. The rapid economic growth and active small and medium-sized enterprise (SME) sector across Southeast Asia offer Kingdee ample market opportunities.

新加坡是东南亚重要的金融和商业中心，经济发达，企业众多，对企业管理软件和数字化服务的需求旺盛。而且东南亚地区整体经济增长迅速，中小企业发展活跃，为金蝶提供了广阔的市场空间。

Jason Zhang, President of Kingdee Group, stated in an interview that Singapore, as an international business hub and centre of technological innovation in the Asia-Pacific region, is a key step in Kingdee's international expansion strategy. Singapore is not only a hub for Chinese businesses but also hosts numerous leading multinational companies. Kingdee Singapore will serve as the group's bridgehead for expanding into the Southeast Asian and Asia-Pacific markets. In the future, an R&D centre will be established in Singapore to further empower local and international enterprises in their digital transformation.

金蝶集团总裁章勇在接受采访时表示，新加坡作为亚太地区的国际商业枢纽和技术创新中心，选择落户于此是金蝶国际化布局的关键一步。新加坡不仅是华商聚集地，还汇聚了众多全球领先的跨国公司，金蝶新加坡公司将成为集团开拓东南亚和亚太市场的桥头堡，未来将在新加坡设立研发中心，进一步赋能本地和国际企业的数字化转型。

Since its establishment, Kingdee Singapore has already helped local clients make significant digitalization progress. Tao Yuan, a Singapore-based meat processing and supplier, has deployed its data locally. Kingdee has helped it achieve standardized management in finance, supply chain, and production management. By using Kingdee's integrated finance and business solutions, Tao Yuan achieved visible inventory management, greatly improved departmental collaboration, and enhanced order delivery accuracy. This success story not only reflects the reliability of Kingdee's solutions but also demonstrates its potential in the Southeast Asian market.

金蝶新加坡公司成立后，已帮助本地客户在数字化方面取得了显著成效。桃源公司作为新加坡一家主营肉类食品加工的企业，其数据部署在新加坡本地，金蝶在财务、供应链和生产管理上帮助其实现了规范化管理。通过金蝶的业财一体化解决方案，桃源公司实现了库存可视化管理，并大幅提升了部门协作效率和订单送达精准度。这一成功案例不仅反映了金蝶解决方案的可靠性，更展现了金蝶在东南亚市场开拓的潜力。

Steady Global Expansion: "AI-First" Drives Innovation

全球业务稳步扩展，"AI优先"引领创新

Founded in 1993, Kingdee, as China's leading SaaS management cloud service provider, has accumulated extensive technical, product, and management experience while serving over 7 million customers in China. Kingdee's business now spans 172 countries and regions, supports 42 languages, and assists over 1,000 clients in digital operations overseas. As it continues to enhance its global business capabilities, Kingdee has earned the trust of clients and supported many leading Chinese companies in their global expansion, including Aotecar New Energy Technology Co., Ltd., Vision Co., Ltd. ,  Pingle Group and Huaxin Cement Co., Ltd etc. 

成立于1993年的金蝶作为中国领先的SaaS管理云服务商，在服务中国市场700多万家客户的过程中积累了强大的技术、产品和管理经验。截至目前，金蝶的业务已遍布172个国家和地区，支持42种语言，并协助超过1000家客户实现海外数字化运营。金蝶在不断提升全球业务能力的同时，也以出色的服务成效赢得了客户信赖，助力许多优秀中国企业实现全球化布局，包括奥特佳新能源、雄韬电源、苹乐粮机和华新水泥等。

Jason Zhang mentioned that the collaboration with Intel, a Fortune 500 company, has boosted Kingdee's confidence in its global expansion. Their partnership in China not only helped Intel enhance its digital operational efficiency but has also extended into the Asia-Pacific region, with the goal of eventually achieving global cooperation. This recognition has injected new confidence into Kingdee's ambition of becoming a leading global management software company and highlights the competitiveness of Chinese software companies in the international market.

章勇提到，与世界500强企业英特尔的合作为金蝶全球化布局增添了信心。双方在中国的合作不仅帮助英特尔提升了数字化运营效率，并延伸至亚太地区，最终希望可实现全球范围的合作。这一认可为金蝶成为全球领先管理软件公司注入了新的信心，彰显了中国本土软件企业在国际市场的竞争力。

Kingdee assists companies in complying with local tax policies, achieving data localization, and meeting regulatory and security requirements. It has successfully supported renowned companies such as Huawei, China Merchants Group, and Hisense in global business development across finance, human resources, and other domains.

据了解，金蝶帮助企业遵从当地的财税政策，实现数据的本地化，符合合规安全的要求。如今，已成功助力华为、招商局、海信等知名企业，在财务、人力资源等领域支撑全球业务发展。

In addition, Kingdee will also introduce AI-driven innovative products. Based on the 31 years of continuous and development work, Kingdee has launched the latest iteration of their AI solution, an application named Cosmic , a mobile version of its self-developed AI management assistant. It not only provides general financial Q&A but also offers intelligent inquiry and analysis services for corporate knowledge such as financial policies, travel policies, and legal policies. Moreover, it can connect to SaaS, covering various enterprise-level AI application scenarios, including financial diagnostics, indicator analysis, and employee services, promoting AI accessibility for all employees. For businesses, we provide global support functions such as data security, compliance, language, and financial standards, along with intelligent services, helping enterprises achieve more efficient overseas expansion.

此外，金蝶还会引入AI创新产品。据介绍，金蝶刚发布了“苍穹APP”，这是金蝶自主研发的AI管理助手的移动形态，不仅能提供财务通识问答，而且能提供企业财务制度、差旅制度、法务政策等企业知识的智能问询及智能分析服务，更能够连接SaaS，覆盖财务诊断、指标分析、员工服务等多个企业级AI应用场景，推动全员AI普惠；对企业而言，我们通过提供数据安全、合规、语言、财务准则等全球化支持功能及智能化服务，帮助企业实现更高效的海外布局。

Kingdee CG (Kingdee Cloud Galaxy), also integrates Kingdee's rich AI functionalities. By creating an all-scenario integrated platform for research, production, supply, sales, and service, it enhances enterprises’ R&D management and product innovation capabilities, enables detailed management throughout the entire project life-cycle, supports efficient collaboration across multiple countries and organizations, and helps executives gain comprehensive insights into business management dynamics. This provides enterprises with an unprecedented intelligent and mobile management experience.

金蝶云·星空旗舰版也集合了金蝶丰富的AI功能，通过打造全场景研产供销服一体化平台，提升企业研发管理及产品创新能力、实现项目全流程精细化管理、支持多国多组织间业务高效协同、助力企业高管全面洞察经营管理动态，为企业提供前所未有的智能化、移动化管理体验。

These products and applications provide strong intelligent support for enterprises' global operations. Kingdee also upholds an "AI-first" strategy, continuously increasing its investment in AI.

这些产品与应用都为企业的全球化业务提供了有力的智能化支持，金蝶也秉承“AI优先”的战略，持续在AI上加大投入。

Future Outlook: Global Thinking, Localized Operations

未来展望：全球化思考，本地化运营

Singapore, as the economic and technological hub of Southeast Asia, has attracted one-third of the Fortune 500 companies to establish regional or international headquarters here, leveraging its geographical advantages to reach Southeast Asian and global markets. This is also a key reason why Kingdee chose Singapore as a base to expand into the Asia-Pacific and global markets.

新加坡作为东南亚的经济和技术中心，吸引了全球500强企业中的三分之一在此设立区域或国际总部，利用其地理位置优势辐射东南亚及全球市场。这也是金蝶选择新加坡为支点，布局亚太及全球市场的重要原因。

In addition, Kingdee has also established a data centre in Singapore, which not only provides strong technical support for Kingdee's global operations but will also offer more efficient, stable, and secure cloud services to global clients. In an interview, Jason Zhang  stated that setting up international data centre nodes, creating a comprehensive global service product and delivery system, and establishing global ecosystem partnerships are core elements of Kingdee's globalization strategy.

此外，金蝶还设立了新加坡数据中心，不仅为金蝶全球业务提供强有力的技术支撑，还将为全球客户提供更加高效、稳定和安全的云服务。章勇在采访中表示，设立国际化数据中心节点，打造完善的全球化服务产品与交付体系，建立全球生态伙伴合作，是金蝶实现国际化战略的核心要素。

Currently, Kingdee has established a partner network in multiple countries and regions, creating an overseas delivery resource pool, such as the Kingdee Online Delivery Centre, Southeast Asia Global Delivery Centre, and Overseas Delivery Alliance, to quickly respond to customer needs and improve project delivery efficiency.

目前，金蝶已经在多个国家和地区布局合作伙伴网络，构建海外交付资源池，如金蝶在线交付中心、东南亚全球交付中心、海外交付联盟等，以快速响应客户需求，提高项目交付效率。

In the future, Kingdee will continue to adopt a "Global Thinking, Localized Operations" approach, expanding its international market over the next decade, further improving its global business layout, exploring the application of artificial intelligence and digital innovation, and optimizing products and services, with the aim of achieving its vision of becoming a global leading management software company. This globalization strategy not only demonstrates Kingdee's ability to serve the global market but also marks the emergence of Chinese management software on the world stage, bringing more possibilities to global enterprises.

未来，金蝶将继续以“全球化思考，本地化运营”的视角，在未来十年持续拓展国际市场，进一步完善全球业务布局，探索人工智能和数字化创新的应用，优化产品和服务，以期实现其全球领先的管理软件公司愿景。这一全球化战略不仅彰显了金蝶服务全球市场的能力，也标志着中国管理软件在世界舞台上崭露头角，为全球企业带来更多可能